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We have long experience in technology transfer and know what's needed for better technical communication. That's more than translation, web pages and brochures. We have developed a package of services including translation, design/production, consulting, localization, and even publishing at our web site targeted for IT professionals, enabling non-Japanese companies accessing to the core of the market bypassing complexities of local services and communications.

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Localization of IT business is not just a translation but a process of transferring and implementing new technologies in the different contexts, comprising of technology, market, products, and business. As such, it’s a phased and a cyclic process of communication to reach different people in different communities. The patterns of localization differ from country to country. In Japan, The market matures relatively slow because the managers typically lack strategic thinking and understanding of the technology.

Past:
Handling different contexts of communication is the most challenging part of the localization. In the past, the following factors, not easily available, are required.
- Huge marketing resources, esp. sales & promotion.
- Smart staff who knows market and technology.
- Powerful and reliable local partners.

Now:
With the advent of “i18n/L10n” technical platform, as represented by UTF-8, localization of products is made easy. There is a possibility for “light-weight localization” approach as compared with traditional “heavy-weight” one used to take 12-18 months before launch. And now, business web technology enables us to handle multi-level, complex communication in incredibly cost effective manner. Local presence is not essential to start and manage business if they can handle communications at their home office. So is our TechTrans Initiative that takes advantage of the new IT combined with OTI’s expertise in IT transfer projects and technical communication.
* i18n/L10n refers to internationalization/ localization

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TechTrans supports localization process as a whole, from design to implementation and handling of communications, providing customers full view and control of the process of communicating with their users, prospects, partners, and the press.

• Formulate communications strategy to define targets and to design the process.
• Designing and setting up of environments to optimize communications to access to the targeted audience.
• Localize information including technical and marketing documents, websites, with optimizing styles and design.
• Help customers to handle communications process with feedbacks and advice.
• Help customers to publish information in the Japanese media including OTI’s Object Report online newsletter.

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We bring value to the customers with intelligent and integrated solutions comprising of:

• Localization Solution: Japanese translation of white papers, catalogs, releases, manuals, websites.
• Publishing Solution: produce both electronic and paper documents with optimized styles and visual design.
• Marcom Solution: help customers to design, implement, operate communication environments and contents.

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TechTrans is optimised for IT companies in IT industries including software, web services, information services, and social networking, etc.

• Localization: Japanese translation by the best available technical communications specialists.
• Publishing: Better acceptability by the different communities of the market.
• Marcom: Better view and control of the communications environ-ments and process.

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• Enterprise Middleware/Applications
• Software Modeling & Development
• Business Process/Business Rules
• IT Lifecycle Management
• Electronic Design Automation
• Communications Design & Management
• Model Driven Engineering
• Real-time/Embedded Systems
• Web Services
• Data/BI/Knowledge Managements
• Technology Marketing

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If you are interested in our localization TechTrans, please send us an e-mail at: techtrans [at] otij.org.